Blending Creativity, Strategy + Purpose
I'm a Creative Solution-Oriented Leader with a passion for designing meaningful, customer-centered brand experiences. With over 15 years of experience across entrepreneurship and corporate marketing, I bring a thoughtful blend of creative direction, strategic insight, leadership, and data-informed decision-making.
From building a wellness business from the ground up to leading brand strategy, UX/UI, and campaign execution across D2C and B2B markets, I thrive at the intersection of innovation, wellness, and a creative win/win mindset. I'm excited to contribute to a collaborative team in the Health & Wellness Tech space, where human connection fuels growth and drives real impact.
Rooted in Presence, Guided by Curiosity, and Driven by Solutions: Without the Ego.
I lead with intention, empathy, and an openness that invites collaboration and creative problem-solving.
Active Listening
I’m often told people feel comfortable opening up to me, and I see that as an honor. Through presence, empathy, and genuine curiosity, I listen for what’s said (and unsaid) to uncover real needs, motivations, and challenges. That deeper understanding guides how I support clients and design campaigns that feel personal, grounded, and purpose-driven.
Research
I approach each project with a desire to understand the full picture, diving into the brand’s history, values, audience behaviors, and market context. I use qualitative and quantitative insights to inform decisions, uncover patterns, and shape strategies that feel both intuitive and effective. It’s not just about data, it’s about meaning-making.
UX/UI Design
Design is most powerful when it’s empathetic. I create user experiences that not only look beautiful but also feel natural, accessible, and aligned with the user’s mindset. Whether building websites, landing pages, or contextual models, I focus on clarity, flow, and how design can support meaningful action.
Creative Solution-Oriented Thinking
I’m known for identifying core challenges and responding with thoughtful, creative solutions that drive both engagement and business outcomes. Whether optimizing a lifecycle marketing system or reframing a brand message, I bring strategic insight and hands-on execution to move ideas forward.
I value innovation, human connection, and having a growth mindset.
With a background spanning Fortune 500 brands, entrepreneurship, and wellness tech, I specialize in UX/UI, website design, brand strategy, campaign development, customer engagement, and collaborative problem-solving. Passionate about building work that connects, converts, and reflects the heart of the brand.
As a former founder of both a brick-and-mortar yoga studio and an online wellness business, I know firsthand the challenges of wearing many hats, and the magic that happens when each team member leads from their strengths.
Connect
If you're looking for a creative marketing partner who understands the nuances of wellness and brings both heart and strategy to the table, I’d love to connect. I lead with empathy, insight, and a solution-oriented mindset to help human-centered brands grow with intention.
Let’s talk about how I can support your team’s next chapter.
Reach out → or use the contact form.